Although you might guess that I’m talking about the internet, I was actually thinking about Guy Kawasaki’s recent post about golf, hockey and how imagination affects perception.
How big is the ‘net’ for your product or service? Entrepreneurship requires unscientific leaps of reasoning, Kawasaki suggests. So imagine the best possible outcome, the biggest market share, the community you want to see growing and adopting your awesome brand. Expand your success ‘net’ mentally and see where it leads you.